Now available, the ALIFE DELIRIOUS TRUTH Campaign T-shirt. A gift with in-store purchase while supply lasts (ALIFE NYC Shop only, available in black or white).
“As long as you know the facts, smoking is none other than your choice however delirious that choice may be. “
Long-time friend and collaborator Jeff Staple (we used to sell Jeff’s classic Chinatown Gun Shop Tee in the original Alife shop on Orchard Street) called and asked if we’d be down to participate in the latest Truth campaign.
We’d already participated in a Truth campaign once back in 2000 and we were happy to do it again, this time in the form of a T-shirt design (pictured above).
We’re not ones to preach against personal choices. We believe everyone is free to make his or her own, and is bound only to the consequences that come with said choices.
That said, we don’t like lies and The Truth’s mission is mainly to expose the tobacco industry’s manipulation of the truth about the health impact of their product.
Speaking of truth: At Alife, we smoked our share of cigarettes and eventually we chose to quit.
We feel we’re better off that way. Aside from killing us, cigarettes made us smell like shit, they were turning our skin grey, weakening our teeth, shortening our breath, yellowing our walls and artwork, they were burning holes in our clothes and in our wallets…
It was kinda fun while it lasted, but we can’t say anything good came out of it.
Learn more here: The Truth: truth1585.com
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Alife is a lifestyle concept based on and in downtown New York City. It is focused on art and creativity with a strong penchant for originality, even if that means stealing it. Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which it is born. Alife cannot be defined by one cultural movement alone. Alife is art. THE SOURCE OF ART IS IN THE LIFE OF A PEOPLE.
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